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Sirelo Moving Leads: How It Works
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Sirelo UK covers all 13 British origin regions and every destination country available on the platform. You can choose the coverage that fits your business. For domestic moves, you can select entire regions or individual postcode areas. For international moves, you can choose individual countries or larger regions.
Between 1 September 2025 and 31 August 2026, UK consumers sent more than 14,000 quote requests through Sirelo. These requests covered 164 destinations.
All 13 UK regions are available. Your origin coverage follows the same map as the Mover Portal. You can mix regions to match your business. London and the South East make up 40% of the volume. They also have the most partners, so leads cost more there.
Sirelo UK consumer requests, 1 Sep 2025 – 31 Aug 2026.
International moves make up most of the demand. In the last 12 months, UK consumers sent 14,000+ requests through Sirelo. Of these, 12,000+ were for moves abroad and 1,700+ were for moves within the UK. So, 88% of requests were for international moves and 12% were domestic.
Competition also varies by move type. International requests went to 4.2 removal companies on average. Domestic requests went to 2.5. A lead can go to up to five movers, including you. Domestic moves can be a good place to start if you want less competition. Demand is lower than on international routes. Some areas also have fewer movers competing for each request.
Spain and Australia are by far the busiest destinations. Both also have a lot of competition. The map below shows the destinations with the most competition. Requests for Germany and France usually go to all five available movers. Poland is different. It is the fourth-busiest destination, but a UK-to-Poland request reaches only 2 movers on average.
Sirelo UK international leads distribution, 1 Sep 2025 – 31 Aug 2026.
For domestic moves, you can choose a whole region or the two-letter postcode areas that you serve. You can also set separate cover for local and long-distance moves. You cannot narrow your cover to a single county. You can only set it by postcode area. Demand is high in some areas but low in others. Over the last year, SE sent 90 domestic requests. BT sent 74, while SW sent 60. A smaller coverage area can raise the price per lead. Check the demand in an area before you remove the areas around it.
Some routes have much less competition than others. For example, the following routes are well below the five-mover limit. Requests on these often go to just one or two other movers.
Some domestic areas show an even bigger gap. Over the last 12 months, Edinburgh (EH) and Nottingham (NG) each had 0.9 movers per domestic request on average. Doncaster (DN) had 1.0. Some requests did not reach a removal company at all. If you already work in one of these areas, you may be able to take requests that now go unmatched. If you cover a route or area with less competition, we may also be able to offer a special price. Contact the PartnerDesk and we can review the route with you.
Yes. If you cover a route from the UK to another country, you can also receive requests for the return route. For example, a partner that covers UK-to-Germany can also receive Germany-to-UK requests. These requests come from Sirelo’s German site but appear in the same portal. Most of the 164 live corridors work in both directions.
Register your removal company and a specialist can help you choose the regions and destinations that fit your fleet. Once we activate your account, you can usually get your first leads within 24 hours.
And if you’re already a partner and need to change your routes or regions, email us at PartnerDesk. We usually confirm changes within one working day. You can change your monthly lead cap in the Mover Portal. The minimum is 40 leads per month.
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